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The Real Cost of an In-House Marketing Person vs. Outsourcing
At some point, most growing shops consider hiring someone to handle social media and marketing in-house. It feels like the obvious next step. The actual cost of doing that is usually higher than it looks on paper, and outsourcing usually gets more done for less.
What an in-house hire really costs
A full-time social media or marketing coordinator typically runs $3,000 to $4,000 a month once you factor in salary alone, before benefits, equipment, software subscriptions, and the time it takes someone on your team to manage them. That's before accounting for ramp-up time while they learn your shop, your customers, and your industry.
What you get with outsourcing
Instead of one person covering photography, video, design, copywriting, and ad management all at once, you get a team where each part is handled by whoever's actually good at it. There's no hiring process, no training period, and no gap in coverage if someone's sick or leaves.
When in-house actually makes sense
For a large, multi-location operation with enough volume to keep someone fully occupied every day, an in-house hire can make sense. For most independent powersports and automotive shops, the volume of content needed doesn't justify a full-time salary, which is exactly why the credit-based model exists: you get management and content without paying for a full position.
The comparison in plain numbers
Our Monthly Packages start at $1,999 a month and include content, management, and (on the Growth and Full plans) ads and SEO work, all for less than the cost of a single in-house hire before benefits are even added in.